Profile PictureJeff “fuzzy” Wenzel

Big Database of Equity Crowdfunding Metrics

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🎓 Each metric includes 12 properties:

  • Group – to which subject of measurement the metric refers
  • Name – what is this metric usually called
  • Unit – type of data in the metric values
    • Quantity (for example – 1.4, 510, 29 300)
    • Money (for example – 0.27$, 120$, 90 750$)
    • Rate (for example – 3%, 27,5%, 100%)
    • Duration (for example – 0.2 milliseconds, 2.7 minutes, 11 days, 5.1 months)
  • Type – the type of metric
    • Result – quantitative metrics that are calculated based on the result of the period. As a rule, they are influenced by actionable metrics and other result or costs metrics
    • Actionable – metrics that can be directly impacted by specific actions
    • Relation – metrics, which are typically show the ratio of two other metrics. They cannot be impacted directly (not actionable), but they show the state of the metrics that link
    • Cost – entry marketing costs that determine the volume of the first step of the sales funnel
  • Time horizon - segmentation of metrics based on the causal approach
    • Leading – used as a predictive indicator of future performance
    • Lagging – used to measure past performance
  • Description – a summary of what this metric is
  • Why it is important – a summary of why this metric should be tracked
  • Formula – how to calculate a metric
  • Depends on – a set of indicators that affect a specific metric
  • Impacts on – a set of indicators affected by this metric
  • Connected with – a set of indicators that are used to calculate this metric, but which are not affected by it.
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228 Equity Crowdfunding Metrics That You Need to Measure For Your Campaign

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Big Database of Equity Crowdfunding Metrics

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