Big Database of Equity Crowdfunding Metrics
$5+
$5+
https://schema.org/InStock
usd
Jeff “fuzzy” Wenzel
🎓 Each metric includes 12 properties:
- Group – to which subject of measurement the metric refers
- Name – what is this metric usually called
-
Unit – type of data in the metric values
- Quantity (for example – 1.4, 510, 29 300)
- Money (for example – 0.27$, 120$, 90 750$)
- Rate (for example – 3%, 27,5%, 100%)
- Duration (for example – 0.2 milliseconds, 2.7 minutes, 11 days, 5.1 months)
-
Type – the type of metric
- Result – quantitative metrics that are calculated based on the result of the period. As a rule, they are influenced by actionable metrics and other result or costs metrics
- Actionable – metrics that can be directly impacted by specific actions
- Relation – metrics, which are typically show the ratio of two other metrics. They cannot be impacted directly (not actionable), but they show the state of the metrics that link
- Cost – entry marketing costs that determine the volume of the first step of the sales funnel
-
Time horizon - segmentation of metrics based on the causal approach
- Leading – used as a predictive indicator of future performance
- Lagging – used to measure past performance
- Description – a summary of what this metric is
- Why it is important – a summary of why this metric should be tracked
- Formula – how to calculate a metric
- Depends on – a set of indicators that affect a specific metric
- Impacts on – a set of indicators affected by this metric
- Connected with – a set of indicators that are used to calculate this metric, but which are not affected by it.
228 Equity Crowdfunding Metrics That You Need to Measure For Your Campaign
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